Job Title: SEO Expert for Etsy Store

Job Description: We are looking for a highly skilled and detail-oriented SEO Expert to enhance the visibility and performance of our Etsy store. The ideal candidate will possess a deep understanding of Etsy's unique search algorithm and e-commerce trends, enabling them to develop strategies that drive organic traffic, improve search rankings, and increase sales. This role requires a blend of technical SEO expertise, creative content optimization, and a strong analytical mindset.

Responsibilities:

• Conduct keyword research tailored to Etsy's platform to identify high-performing, relevant keywords

• Optimize product titles, descriptions, tags, and categories to improve search visibility and click-through rates

• Implement on-page and off-page SEO strategies specifically for Etsy's algorithm

• Monitor and analyze the performance of SEO strategies using analytics tools to identify areas for improvement

• Create and manage a content strategy that enhances product discoverability and engagement

• Stay updated on Etsy’s search algorithm changes, SEO trends, and e-commerce best practices

• Collaborate with the design and marketing teams to ensure cohesive and appealing product listings

• Provide regular reports on SEO performance metrics and make data-driven recommendations
  
  

Qualifications:

• Proven experience in SEO, specifically for e-commerce platforms (Etsy experience preferred)

• Strong knowledge of Etsy's search algorithm, ranking factors, and keyword optimization strategies

• Proficiency in SEO tools like Google Analytics, Ahrefs, SEMrush, or similar platforms

• Excellent understanding of on-page and off-page SEO principles

• Creative skills for crafting compelling and search-optimized product descriptions

• Analytical mindset with the ability to interpret data and adjust strategies accordingly

• Effective communication skills for collaboration and reporting

• Bachelor’s degree in Marketing, Business, or a related field is an advantage