About the Role

As a Senior Project Manager for the Brand and Corporate Communications Unit, you will play a key role in developing the business unit by managing and growing strategic accounts.

Responsibilities include:

Client Servicing

• Serve as the primary point of contact between the client and the agency to ensure that projects are started on time and delivered on spec

• Proactively anticipate client needs and suggest creative ways to make the best use of client’s marketing and PR budgets, and enhance their PR and brand strategies overall

• Provide strategic and tactical recommendations as needed

• Lead the weekly/bi-weekly meetings with clients

• Write contact reports and update project trackers

• Build and maintain strong client relationships to foster trust and ensure long-term satisfaction through building rapport and handling feedback constructively

Strategic Leadership and Relationship Building

• Strategic Partnerships: Cultivate and maintain strong, mutually beneficial relationships with clients, government stakeholders, media outlets, and industry associations.

• Leverage these connections to secure impactful engagements and generate new business opportunities for the Brand and Corporate Communications Unit (BCU).

Cross-Functional Collaboration

• Write strategy briefs, job orders, and other documents that allow intra- and inter-unit collaboration

Traditional Public Relations

• Conduct research and apply findings related to current industry trends, competitor activities, and other updates on the Philippine, regional, and international media landscape

• Use trend analysis to suggest new, innovative approaches for client campaigns

• Help identify and track trends in the sector that may affect the client

• Help create seeding kits and manage their digital and physical distribution

• Help connect, coordinate, and maintain relationships with KOLs and influencers and their respective managers following the lead of the Media Relations team

• Report pick-ups and relevant competitor- and industry news

• Assist in the creation of PR and digital roadmaps

Digital Public Relations

• Manage the launch and ongoing optimization of digital PR and marketing campaigns across various channels, including:

• paid advertising (Google Ads, social media ads

• social media marketing, and

• content marketing

• Co-manage any of the platforms alongside a performance marketing specialist as required by client contract: Meta, Tiktok, Linkedin

• Regularly analyze client metrics and campaign performance, providing data-driven insights to recommend adjustments and maximize impact

• Proactively identify opportunities to enhance strategy based on analytics

New Business Development

• Assist or lead in the development of pitches alongside business development specialist

• Assist in the development of cost proposals

• Occasionally join scoping and exploratory meetings

Qualifications and Skills

• 4-5 years of traditional or digital PR agency experience

• Detail-oriented writer and communicator

• Excellent project and event management skills

• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment

• Possessing a good understanding of government and/or corporate PR accounts is preferred