We are looking for a Senior Growth Marketing Analyst to take our performance marketing to the next level. If you’re passionate about data, love optimizing campaigns, and thrive in a fast-paced environment, this role is for you! You’ll play a crucial role in shaping the future of online groceries as we expand across the region.

Responsibilities:

Data Analysis & Insights:

• Measure and analyze mobile marketing campaigns using tools like SQL, Python/R, Tableau, and MMPs (AppsFlyer, Adjust).

• Perform campaign reporting, conversion analysis, and experiment design to uncover actionable insights.

• Improve ad targeting and user acquisition through advanced modeling and customer segmentation.

Measurement & Attribution:

• Develop, implement, and test marketing experiments across channels to grow our customer base.

• Advise growth and performance marketing teams on ad attribution and proper measurement methodologies.

• Continuously enhance measurement frameworks using the latest tools and techniques.

Collaboration & Communication:

• Partner with marketing, product, and data teams to drive user growth, mobile engagement, and revenue.

• Share insights on campaign performance and present actionable recommendations to stakeholders.

• Collaborate on brainstorming sessions to ideate new tests and improve existing marketing campaigns.

Reporting & Dashboarding:

• Build dashboards and create visualizations to track campaign performance effectively.

• Deliver detailed performance reports that inform strategic decision-making.