• Plan and execute a marketing strategy for the company and for new and existing products or services

• Oversee the implementation of the marketing strategy

• Set and administer an annual marketing budget

• Create and manage a calendar of events such as in-store promos, trade fairs, caravans, product launching and seasonal campaigns

• Guide the day-to-day activities of the marketing team

• Plan and execute wholesale programs and loyalty programs

• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

• Provide tools and materials to enable the sales team to function effectively

• Manage and refine the company’s social media presence, digital ads and creative contents

• Report on the effectiveness of marketing campaigns using pre-determined KPIs

• Conduct market research studies and analysis

• Negotiate with media agencies and secure agreements on the production of promotional materials

• Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees.

Job Types: Full-time, Permanent

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Meycauayan, Bulacan: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Sales and Marketing Manager: 5 years (Preferred)