Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

As a Marketing Manager you’ll be part of our Marketing team working as a hybrid employee. You’ll get to be:

STRATEGY

• Understand key target audience and their emotion driver to develop marketing activities based on each brand positioning (DEWALT & STANLEY&BLACK+DECKER) and communication architecture.

• Constantly evaluate the most effective ways to deliver our messaging to the users via O2O channels and identify mediums that are best served to meet overall marketing objectives.

• Liaise with cross-function teams and external agencies to wisely plan available resources and ensure effective ROI and campaign delivery in excellence.

CONSUMER JOURNEY INITIATIVES

• Develop online and offline marketing and commercial calendar across the user journey including campaigns, promotions, product launches in partnership with content and PM teams.

• Support e-commerce teams by designing campaigns to promote e-events on Shoppe & Lazada by driving traffic that converts to the marketplaces.

• Provide direction on influencer selection and deliver communication messaging to KOL & KOC to ensure consistent brand storytelling and increase brand credential.

• Plan media buy via external agency to maximize the brand exposure and performance tracking

• Maintain and optimize the brand websites to ensure the best consumer experience.

COMMUNITY MANAGEMENT

• Build cross-channel community growth strategy including fan group on social media channels, and e-commerce membership groups.

• Plan member activities to acquire new members and engage with existing fanbase to increase brand affinity

• Define and implement CRM journeys to drive up-sell and cross-sell by re-targeting our customer database.

OFFLINE

• Set up annual offline campaign planning and ensure smooth landing to channels.

• Responsible for trade marketing activities; including trade event participation | demo van

• design and activity planning, and frequent regional sales communication.

• Review POSM, marketing material and commercial program design to support sell-out.

REPORTING AND BUDGET MANAGEMENT

• Track campaign performance through data analysis by converting KPIs and findings into specific insights and actions.

• Budget reporting and management, including preparing reports for internal clients and producing expenditure updates for marketing initiatives.

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s degree in Marketing, Business and/or related field.

• 8-10 years of marketing experience, tool or outdoor related industry experience is a plus

• Great written, verbal and interpersonal communication skills in English & Mandarin as well as presentation skills/storytelling

• Ability to effectively collaborate with cross-functional teams and key stakeholders

• Ability to coordinate tasks, manage details and share information (budgets, resources, metrics, timeline management, etc.)

• Ability to work under pressure and meet tight deadlines

• Understanding of key marketing concepts, business analytics and basic financial acumen

• Ability to motivate and influence internal and external parties

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.

• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic