Fund Raising Officer (Digital Strategy), NO-1, Fixed Term, Manila, 00118393

Job no: 580487
Contract type: Fixed Term Appointment
Duty Station: Manila
Level: NO-1
Location: Philippines
Categories: Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF: www.unicef.org

For every child, a fair chance

UNICEF has been an active partner of the Government of the Philippines and civil society in realizing the rights of every Filipino child, in line with priorities to achieve the SDGs. UNICEF efforts have been focused on the most vulnerable regions identified by the Government of the Philippines Development Plan, particularly in the regions of Visayas and Mindanao. To ensure that interventions are sustainable and scaled up, UNICEF will support both the national and local government units (LGUs) as the main instruments of delivering services and building systems. The level of engagement with government institutions will consider capacities, economies of scale and sector issues.

UNICEF Philippines has two offices. One office is based in Manila and a field office in Cotabato City, the second largest city in Mindanao, Southern Philippines, with some 300,000 population. The city is the regional administrative centre of the Bangsamoro Autonomous Region of Mindanao (BARMM). Mindanao is both conflict-affected and prone to frequent earthquakes and typhoons.

Visit this link for more information on Philippine Country Office: https://www.unicef.org/philippines/

How can you make a difference?

The Fund Raising (FR) Officer (Digital Strategy) leads the Philippine Country Office’s digital fundraising operations to grow and scale up online revenues and provide proactive digital knowledge support and advice on areas of strategic digital-related investments. It is responsible for developing the overall digital fundraising strategy and targets, implementing fundraising campaigns, maintaining and improving digital infrastructure and optimizing and reporting results promoting donor acquisition and retention for UNICEF Philippines.

The FR Officer collaborates and partners with other members of the PFP team and the Communications Section particularly on crafting and delivering a strategy for social media channels, the UNICEF donation website, and other digital communication plans to ensure cohesive messaging. The post coordinates and implements all digital fundraising plans and budgets with suppliers, digital agencies and the Global Private Sector Fundraising team and Regional Support Centre. The FR Officer ensures compliance with all prescribed and required standards relating to digital payments, data security, data privacy and digital fundraising infrastructure security, such as PCI DSS standards, UNICEF ICT standards, local/national data privacy standards and other similar requirements.

Under the supervision of the Chief of Private Fundraising & Partnerships (PFP), the post shall undertake the following tasks:

1. Develop the overall digital fundraising strategy and workplan with annual targets in consultation and collaboration with the supervisor. To ensure income and donor acquisition targets are met according to budget and schedule, the role is expected to:

• Create campaign/marketing briefs or concept notes, and to lead the briefing process or agencies/suppliers

• Work with digital agencies for campaign and channel strategy and media planning, providing strategic guidance to ensure they perform with the highest standards

• Lead the development of new digital fundraising products

• Develop and maintain digital partnerships with other e-Commerce channels

2. Perform day-to-day implementation of digital acquisition and retention activities:

• Collaborate with suppliers, digital agencies and other relevant PFP and Communications colleagues to launch, run and optimize organic and paid media efforts and tests on social media, search, display, e-mail marketing and other digital channels

• Perform project management on all ongoing and upcoming digital efforts, prioritizing activities with the highest impact

• Coordinate approvals and integration of digital fundraising content within UNICEF and externally

3. Maintain and improve UNICEF’s donation infrastructure and e-Commerce ecosystem:

• Set-up UNICEF donation pages for both regular and emergency campaigns

• Serve as focal for all website improvements, updates and troubleshooting, including UX/UI, eCommerce/analytics tracking, and payment gateway set-up and coordination

• Work with digital partners (i.e. e-Wallets like GCash, PayMaya, Grab and marketplaces like Lazada, Shopee) to maximize income from other e-Commerce streams

4. Provide strategic guidance and support for the wider PFP and Communications teams:

• Lead the digital implementation of cross-cutting activities such as lead generation, crowdfunding, direct response television, legacy fundraising and other acquisition efforts

• Support donor retention activities by growing e-mail marketing and SMS programmes and helping optimize donor journeys for value maximization and conversion

• Provide corporate fundraising support with donor-partners, as needed

• Assist in Communications-led activities such as celebrity/influencer management and social media community management and chat commerce

5. Monitor and evaluate digital fundraising activities as per agreed key performance indicators and metrics of success, including budget expenses:

• Track KPIs, analyze and report on results and provide actionable, data-driven recommendations to continuously improve donor acquisition and retention

• Write and present reports on a periodic basis to PFP and to regional or global teams

• Develop TORs for Long-Term Arrangements (LTA) and Purchase Orders (PO) and participate in procurement activities with the Supply section, as needed

• Provide agency/supplier evaluations and ensure deliverables are met prior to payment

6. Supervise and manage digital support staff and its anticipated expansion over time:

• Manage and oversee the role of Fundraising Associate for Digital Analytics (GS-6), co-creating the workplan for the development of the team’s in-house digital analytics expertise.

• Along with HR, participate in the recruitment and hiring process of future digital staff

7. Act as focal point for the digital aspects of emergency fundraising. Develop and implement emergency fundraising campaigns when needed and ensure fundraising materials are immediately set up within an agreed timeframe.

8. Oversee regular security assessment of our donation sites and monitor PCI-DSS compliance:

• Coordinate security assessment regularly with digital agency, security provider and web hosting provider (as needed)

• According to project plan, manage and execute PCI-DSS compliance activities and monitor ongoing compliance

9. Keep up to date with PFP global plans, strategies and guidelines and best practices to ensure all global best practice and key learnings are utilized and applied to private sector fundraising in the Philippines:

• Attend local, regional or global trainings on digital trends and learnings

• Build relationships with other UNICEF markets and local industry peers for knowledge-sharing purposes

• Work with senior stakeholders within the organization to build awareness and understanding of digital opportunities

To qualify as an advocate for every child, you will have the following minimum requirements:

Education:

• A university degree in Communications and Marketing, Digital Advertising, Digital Fundraising, Business, Management or another relevant field is required

• Other additional training and certification in digital channels is an asset.

Work Experience:

• A minimum of one (1) year of professional experience in the digital marketing field, whether in digital agencies or the client side or related field, is required.

• Experience in digital marketing may include:

• Agency-side roles: advertising account management for digital campaigns, strategic planning, data analytics, social media management and related roles

• Client-side roles: brand and product management, marketing, sales, customer loyalty and related roles

• Proven success in launching campaigns and delivering successful digital marketing programs with demonstrated financial results

• Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of fundraising or marketing including analysis of costs/income, ROI, conversion/sales data and all other relevant KPIs

• Experience in digital fundraising or private sector fundraising areas such as acquisition, conversion, retention, loyalty and multi-channel campaign management

• Strong international professional experience is an advantage

Skills:

• Advanced expertise in paid Media channels such as Facebook, Instagram and other social media channels, Google Ads (SEM, Display), and programmatic advertising

• Deep understanding of digital marketing tagging and tracking for measurements, digital marketing analytics and definition of KPIs

• Knowledge of CRO, A/B testing, UI/UX, and online payments as well as experience in managing external web development agencies is an advantage

• Understanding of managing digital agencies towards agreed KPIs for profitable growth

• Knowledge of digital audience research, segmentation, and trends (qualitative and quantitative research methods) is an asset

• Experience with alternative digital marketing strategies, including SEO, email marketing, influencer marketing and content marketing, is a strong advantage.

Language:

Fluency in English and Filipino is a requirement, both oral and written.

Desirables:

• Relevant experience in a UN system agency or organization is considered as an asset.

• Experience in collaboration with brand marketing or communication teams to develop full funnel marketing campaigns is an advantage.

• Experience in digital fundraising is an asset.

How to apply

Qualified candidates are requested to complete an online candidate profile in https://jobs.unicef.org/en-us/job/580487/fund-raising-officer-digital-strategy-no1-fixed-term-manila-00118393 (cut and paste link in web browser) on or before 28 March 2025. Only applications sent through the e-recruitment portal Job no. 580487 will be considered.

By applying through our Talent Management System (TMS) you agree to our privacy statement which is in line with the Philippines’ Data Privacy Act. You are strongly advised to read carefully through the privacy statement before submitting your application.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter - link found in the TMS portal.

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others

(8) Nurtures, leads and manages people.

Familiarize yourself with our competency framework and its different levels (link found in the TMS portal).

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance. Appointments are also subject to vaccination requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable candidates are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found in the link provided in the TMS portal when you complete your application.

Advertised: 12 Mar 2025 Singapore Standard Time
Deadline: 28 Mar 2025 Singapore Standard Time

Job Type: Fixed term

Pay: Php100,000.00 - Php150,000.00 per month

Benefits:

• Health insurance

• Life insurance

• Paid training

• Work from home

Schedule:

• 8 hour shift

• Day shift

Ability to commute/relocate:

• Mandaluyong City: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Character / Reference Checks are required for this position. If you are willing to undergo this process to complete your recruitment, please agree to this question or click Yes (whichever is applicable).

Application Deadline: 03/28/2025