We are seeking an experienced SEO Specialist/Consultant to collaborate with our team in refreshing and enhancing our SEO strategy for our Shopify site.

Responsibilities:

• Develop and execute a strategic SEO plan to improve search visibility and drive organic traffic.

• Conduct thorough keyword research to optimize site navigation, aligning with market trends and consumer behavior.

• Perform regular website crawls to identify and prioritize SEO opportunities, addressing any issues impacting search rankings.

• Set up and maintain ongoing SEO reporting to track progress, measure impact, and communicate insights to stakeholders.

• Analyze website and content performance, identifying areas for optimization and enhancement.

• Conduct site audits to detect and resolve crawl issues, broken links, and indexing problems.

• Ensure the accuracy and effectiveness of XML sitemaps and their submission to search engines.

• Verify and optimize robots.txt file settings for proper search engine accessibility.

• Enhance website performance to meet Core Web Vitals standards, including improving server response time, image compression, and implementing lazy loading.

• Ensure full mobile optimization in compliance with Google’s mobile-first indexing guidelines.

• Implement and validate structured data to improve visibility in search engine results pages (SERPs).