Key Responsibilities

Email Marketing

 Create, schedule, and manage email campaigns, ensuring brand consistency and

engagement.

 Optimize email marketing performance through A/B testing, segmentation, and analytics.

 Maintain and update email contact lists and automation workflows.

 Track and report on email campaign performance, providing insights for improvement.

Social Media Management

 Plan, create, and schedule content for Genia’s social media platforms including Archipro,

Instagram, Linkedin, Facebook and Pinterest.

 Engage with the audience by responding to comments and messages.

 Monitor social media trends and competitor activity to improve strategy.

 Work with the marketing team to align content with broader campaigns.

 Work with external contractors to help them coordinate google ads.

 Create blog posts and case studies for publishing on the Genia website

 Report on social media performance and suggest improvements.