ROLE SUMMARY

Our client is looking for a versatile and proactive Social Marketing Assistant who can support a growing business in the engineering space. The ideal candidate will have experience in digital marketing, content creation, and branding, as well as a strong understanding and willingness to learn AI tools to streamline tasks. Owner will have a license for an AI course for them to learn new tools.

This role will primarily focus on supporting social media efforts in LinkedIn: creating content in posts, video and one-pagers, and managing various marketing tasks to increase brand visibility and drive conversions. The assistant will be expected to work closely with the business owner.

WORK SCHEDULE: TBD, follows Philippine holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS:

• Perform the following social media management and engagement duties:

• Manage content calendar for social media (90% LinkedIn, 10% Instagram)

• Post regularly across platforms, engaging with followers and responding to comments and direct messages

• Utilize AI tools to schedule and optimize posts for peak engagement

• Perform the following basic research and information-gathering duties:

• Conduct basic online research to gather information on topics, competitors, or industry trends as requested

• Summarize research findings in clear, concise reports or presentations for team use

• Perform the following analytics and reporting duties:

• Track marketing performance (e.g., engagement rates, lead generation, conversion rates)

• Provide regular reports and insights, making recommendations for improvement

• Perform the following content creation (video and graphic design) duties:

• Edit videos and potentially podcasts, including chopping down longer content into smaller, social media-friendly clips (e.g., reels, shorts)

• Use AI tools for video editing and graphic design, as well as manual editing where necessary

• Ensure all visuals and videos align with the brand’s aesthetic

• Perform the following LinkedIn lead generation duties:

• Implement and manage LinkedIn lead generation campaigns to attract new clients

• Engage with potential leads through direct messages and content outreach

• Perform the following branding and graphic design duties:

• Assist with maintaining a consistent brand identity across all digital platforms

• Design graphics for social media posts, email templates, and other marketing materials

• Use LinkedIn posts and create 1-page PDFs

• Perform the following copywriting duties:

• Write copy for social media, email campaigns, and marketing materials

• Ensure messaging is consistent with the brand's tone and audience needs

QUALIFICATIONS:

• A Bachelor’s degree in the related field is preferred

• Has experience business-to-business (B2B) focused environment, with deep LinkedIn experience

• Experience with podcasting and editing is preferred

• Has experience with mime styles

• Ability to create quality marketing materials (ad templates, lead magnets, etc.)

• Proven experience in digital marketing, social media management, and content creation with a focus on LinkedIn

• Proficiency in graphic design using Canva and solid experience with PowerPoint

• Competence in video editing software (e.g., Premiere Pro, Final Cut Pro)

• Strong interest and ability to learn AI tools (e.g., AI video editing software, graphic design tools, and social media scheduling tools)

• Excellent written and verbal communication skills in English

• Has a keen eye for design and branding

• Ability to manage multiple tasks and deadlines effectively

• Ability to analyze data and create detailed, actionable reports

• Has pro-active, can-do attitude

• Flexible and adaptable to changing needs

• Willingness to learn and grow within the role and able to take feedback

• Strong attention to detail and time management skills