Job Summary

A digital content assistant is responsible for producing various forms of digital content for a company's online presence, such as blogs, social media posts, videos, podcasts, and more. They work to create engaging and informative content that promotes the company's brand, products, or services and builds a loyal online following. They may also analyze data and metrics to measure the success of their content and adjust the content accordingly.

DUTIES AND RESPONSIBILITIES:

Creative Content Creation

• Developing creative concepts and ideas that align with the brand's messaging, values, and personality

• Creating and designing visually appealing graphics, such as banners, gifs, infographics, and social media posts

• Conceptualizing and planning video projects, including scripting and storyboarding Shooting video footage and capturing audio

• Editing and post-processing video footage and audio in post-production software Planning and conceptualizing podcast episodes

• Recording and editing podcast audio

• Designing cover art and promotional graphics

• Developing a content strategy for digital platforms

• Creating and editing digital content such as blog posts, social media updates, and other digital assets

• Selecting and editing images to accompany written content

• Creating and designing custom illustrations, logos, or icons

• Designing and formatting web pages, including selecting images, formatting text, and adding visual elements
  
  
  

Productivity

• Break down projects into individual components and set deadlines for each component

• Prioritize work based on urgency and importance

• Use task management software and tools to track progress and completion of work

• Communicate effectively with team members to ensure timely completion of work

• Identify and resolve issues that may delay project completion

• Stay organized and maintain a system for tracking project progress and deadlines

• Collaborate with team members to effectively manage workload and resources

• Provide constructive feedback to team members to improve their performance.
  
  
  

QUALIFICATIONS:

• A minimum of 1 to 2 years' experience in digital content creation or related roles

• Ability to produce high-quality videos, 2D animation, and knowledge of graphic design principles using Adobe Premier, Adobe Premiere Pro / Final Cut Pro, After Effects, Photoshop, Illustrator, InDesign, Lightroom, etc

• Ability to create various types of digital content using software such as Adobe Creative Suite, Canva, or Sketch

• Ability to do storyboarding and copywriting

• Knowledge of social media platforms and best practices for each platform, including experience with social media management tools

• Ability to analyze data and metrics using tools such as Google Analytics or Excel

• Understanding of branding principles and experience with brand management tools

• Ability to develop and execute content strategy, including experience with content marketing tools

• Understanding of target audience demographics and behavior and experience with audience research tools

• Knowledge of content distribution channels, including experience with email marketing tools

• Ability to work in a team and collaborate with other departments

• Strong organizational skills and ability to meet deadlines

• Flexibility and ability to adapt to changing priorities and circumstances