
Shopee
Job Description
Create and implement a social media strategy aligned with business goals.
Ensure content creation is data-driven and consistent across platforms, using insights for optimization.
Plan and manage paid advertising campaigns, including boosting budget allocation, to maximize ROI.
Foster audience interaction, brand loyalty, and customer relationships.
Track key performance metrics, analyze data, and refine strategies for better results.
Drive social media audience growth and conversion rates.
Stay updated on social media trends, competitor activity, and industry best practices.
Provide actionable reports and recommendations to improve performance.
Requirements
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
At least 5 years of experience in social media marketing, digital marketing, or a similar role.
Strong analytical skills with experience in tracking, measuring, and optimizing social media performance.
Proficiency in using data insights to guide content strategy, audience targeting, and campaign improvements.
Experience with social media analytics tools to assess engagement and ROI.
Strong written and verbal communication skills in English, with the ability to present data-driven insights effectively.
Takes initiative, drives projects forward, and ensures successful execution.
Thrives in a fast-paced environment and is focused on achieving measurable success.