Job Title: Brand Marketing Manager

Job Overview:

As the Brand Marketing Manager, you will play a crucial role in ensuring the alignment of all brand-related activities with the brand's DNA. You will be responsible for coordinating with various teams, conducting competitive analysis, and mapping products according to competitive price points to enhance the overall brand positioning and sales. Key responsibilities include:

• Serving as the custodian of the brand's DNA, ensuring all organizational aspects adhere to it.

• Ensuring that products developed by the company are consistent with the brand DNA.

• Coordinating with creative teams to design appropriate packaging.

• Conducting competitive scanning of products and campaigns, and mapping the brand portfolio.

• Mapping products according to competitive price points and recommending price positioning.

• Coordinating with the sales team to understand market needs.
  
  
  

Qualifications

• Bachelors degree in Marketing, Business, or a related field.

• Proven experience in brand management and marketing roles.

• Strong understanding of brand positioning and marketing strategies.

• Excellent communication, creativity, and analytical skills.

• Ability to work collaboratively with cross-functional teams.